The Salvation Army Angel Tree Program has been a tradition since 1979.
Angel Tree serves thousands of children in the Greater New York area and millions nationwide.
Angel Trees are on-site in shopping malls, corporations, and online at AngelTreeNY.org.
Salvation Army Angel Tree volunteers devote millions of hours of their time each year.
Learn how The Salvation Army Angel Tree program and its donors help millions of parents and children in need celebrate Christmas.
Along with the familiar Red Kettles, the Angel Tree program is one of The Salvation Army's highest profile Christmas efforts. Angel Tree was created by The Salvation Army in 1979 by Majors Charles and Shirley White when they worked with a Lynchburg, Virginia shopping mall to provide clothing and toys for children at Christmas time.
The program got its name because the Whites identified the wishes of local children by writing their gift needs on Hallmark greeting cards that featured pictures of angels. They placed the cards on a Christmas tree at the mall to allow shoppers to select children to help. Thanks to the Whites, who were assigned by The Army to the Lynchburg area at the time, more than 700 children had a brighter Christmas that first year.
Three years later, when the Whites were transferred to Nashville, Tennessee, Angel Tree was launched in the Music City. WSM radio, which airs the Grand Ol' Opry, came on board that year as the first Angel Tree co-sponsor in the U.S.
Because of the on-air promotion on WSM in Nashville, as well as national publicity on CNN and the Larry King Show, news of Angel Tree spread across the country like wildfire.
Through Angel Tree, The Salvation Army Greater New York Division serves more than 40,000 children each year across New York City, Long Island, and the Lower Hudson Valley. With Angel Trees in local shopping malls and on-site at corporations, churches, and organizations, the program is made possible by the generosity of our partners and the overwhelming support of local communities.
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